Social Media Content Creation
Social Media Content Creation in Cork
Social media content creation is about consistency and knowing what makes people stop scrolling. AD32 produces short-form video, reels and ongoing content series for brands in Cork and across Ireland, shot and edited for the platforms your audience actually uses. We can produce a single campaign or keep you supplied with a steady stream of content month to month.
What's included
- Short-form video and reels
- Platform-native editing (vertical, captions, hooks)
- Content batching for efficient monthly output
- Paid ad creative
- Strategy on what to post and why
Selected work
Killarney Race Course
Social Media Content
Verso Fashion
Social Media Content
Shirley Bredin Interior Design
Social Media Content
Colbert & Co
Social Media Content
MK Bridal
Social Media Content
Whitty Woodwork
Social Media Content
Seachurch Restaurant
Social Media Content
Kearys Leasing
Social Media Content
KMC Homes
Social Media Content
Yoga Wellness
Social Media Content
Sage
Social Media Content
Sweeney Solicitors
Social Media Content
Our process
1. Discovery call
We start with a conversation about the business, the audience and what the video actually needs to do. No template pitch, no guessing at objectives.
2. Concept and pre-production
We write the concept, agree the story, then plan the shoot properly: locations, contributors, shot list, schedule, crew and kit. Everything is signed off before a camera comes out of the bag.
3. Shoot day
Jay directs on set with a crew sized to the job, from a two-person team to a full unit with 1st AD, cinematographer, sound, gaffer and hair and make up. We keep the day calm so people on camera relax.
4. Edit, grade and sound
Offline edit first for story, then colour grade, sound design and music. You review, we refine, and nothing is delivered until you are happy with it.
5. Delivery and cut downs
You get the hero film plus the versions you actually need: landscape, vertical, subtitled social cut downs and web-optimised files, all sized for where they will run.
Social Media Content Creation case studies
Hospitality / EducationKalbarri Cookery School Brand VideoCapture the essence of Kalbarri Cookery School for new website visitors.~ read the case studyBridal / RetailMK Bridal Brand VideoMairéad wanted a high end cinematic video to capture the attention of new brides looking for their wedding dresses.~ read the case studyTechnology / AIMomntum AI Brand VideoExplain what Laila and Momntum actually do, in plain English, so anyone can understand it. The films had to show Laila working inside an ordinary business day: booking the meetings, handling the calls, clearing the admin, rather than talking about AI in the abstract.~ read the case studyFood / FMCGCloverhill Foods Brand VideoCreate a cinematic piece that tells the Cloverhill Foods story for potential new suppliers and customers.~ read the case study
Why Cork businesses choose AD32
Plenty of places will sell you a video. Fewer will sit down, work out what the video has to achieve and then direct it properly. AD32 is a Cork studio led by Jay Woodard, with 15+ years across commercial, documentary and narrative film, so your social media content creation is planned and shot by the person you briefed.
- One director, start to finish. No handover between a sales contact, a producer you never meet and a freelance editor.
- Local, and on site fast. A Cork base and a nationwide crew means recces, reshoots and follow-up shoots are simple rather than a travel line on an invoice.
- Story before spec. Cinema-grade kit matters far less than knowing what to point it at. The narrative background is why interviews feel human instead of scripted.
- Built for where it runs. Every project is delivered with the social cut downs and formats your marketing actually needs, not one long file you have to trim yourself.
- Proof, not promises. A 5.0 Google rating from clients across food, retail, hospitality, tech and property.
Frequently Asked Questions
- Can you produce content in batches?
- Yes. Batching multiple pieces from a single shoot day is the most cost-effective way to keep your channels active, and it's how most of our social clients work with us.
- Do you edit for specific platforms?
- We edit natively for each platform, vertical for reels and TikTok, with captions, hooks and pacing suited to how people watch on each one.