Momntum AI Brand Video

The Brief

Explain what Laila and Momntum actually do, in plain English, so anyone can understand it. The films had to show Laila working inside an ordinary business day: booking the meetings, handling the calls, clearing the admin, rather than talking about AI in the abstract.

What We Made

This was the biggest shoot we have taken on to date. We built the campaign around real, everyday moments so the technology was always shown in use rather than explained at the viewer. We ran a full pre-production process first: production meetings, ideation, scripting, storyboarding, planning and logistics. On the day we had a full crew on set: director, 1st AD, cinematographer, 1st AC, sound operator, gaffer, hair and make up and an on-set PA, so we could move quickly through a lot of setups without dropping the visual standard. The campaign covered nine individual scenes, each one showing a different feature of Laila in action. For Momntum AI we delivered 19 videos in total: • 1 x hero brand film showing every example of Laila in action • 9 x landscape feature videos, one for each scene • 9 x vertical cut downs for social media

Services Used